"pressed" series

Modern sports supplement packaging tubes with bold typography and color-block design

project overview

A series of expressive character illustrations created in Procreate on iPad, exploring exaggerated facial expressions and playful visual storytelling. Each piece features a monster-like character appearing “pressed” against the fourth wall, creating a sense of interaction between the subject and the viewer. The illustrations focus on bold color palettes, thick line work, and simplified shapes to create highly expressive characters that communicate emotion through exaggerated facial features and composition. Several illustrations from the series were adapted into applied design concepts, including wall art, product mockups, and wearable graphics, demonstrating how original illustration work can translate into visual products.makes each product instantly recognizable and feels as premium as what's inside.

project type

Illustration & Character Design

year

2023

my role

Illustrator

client

N/A

Athlete running on track wearing sportswear for peak performance lifestyle branding
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