Concept work of Tesla Motors Annual Report for 2022. Project includes cover page and four spreads which highlight dealing with large amount of text and organizing financial figures in graph format. This project engages a professional composition for a corporate level project with an engaging layout which attempts to match the innovative outlook of the company.
The Tesla typeface was used as a company standard for only the cover page to embody the Tesla Motors trademark and logo. Eurostile was the chosen typeface for all headers, subheads, and pull-quotes due to its ability to stay readable while complimenting the technological aspects of the Tesla typeface. For body copy, Avenir Next was used to match the slight vertical stretch exhibited in the header typeface while allowing for a unified tone for the copy as a whole.
The color palette exhibited a final style of a dark grey or white for text with an accent of greens taken from the images included. Despite Tesla usual color palette including red, it was replaced with green to resemble Tesla's eco-friendly outlook and technological advances in electric vehicles.